Have you ever found yourself in a situation where you can’t make a decision, so you end up picking the “easiest” option (no matter good or bad) so you just end your mental conflict? That’s called cognitive dissonance. You may think, “how is this related to my sales?”.

Well, in this episode of Killer Media Sales Russell Stephenson is joined by the director and owner of Frontier Performance Pancho Mehrotra to talk about cognitive dissonance and how this can impact the negotiation process with your clients. They discuss the importance of knowing what your discovery process is as a sales person, in order to identify the needs and desires of your clients, so you can make better decisions and avoid this cognitive dissonance in your sales pitch as well as in your client thought process.

The duo also talk about the power of people’s beliefs and how sometimes our decision making process is not always the right one, and that as a sales person, being aware and knowing when your client is having two conflicting thoughts is key in the sales process, so you can make “decision making” smoother and easier for them.

If you want to know more about how to avoid this cognitive dissonance to improve your sales, this is an episode you can’t miss, listen now!

Media is the way in which people interact with the environment. Understanding how people engage with content is probably the most important thing to know in media sales to help your clients make decisions, and shape their message to reach as many people as possible.

In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the importance of knowing your industry and your audiences as this will give you an invaluable insight, not only about the industry but about your own job as a salesperson. They explain that you don’t have to know every corner of media but having a clear understanding of the particular media you’re passionate about, will take you to another level in terms of the value you can offer to your clients.

They also explain that you don’t have to be the smartest person in the room, but when you give an invitation to talk about your industry and get handed the mic then you need to be knowledgeable enough to let your clients know what they need to know, so they will be more inclined to close that deal with you.

This is definitely one of those podcasts that you CANNOT MISS! Tune in now!

We all know how important language is in all aspects of communication in life. Language is more than just words, it has a currency of meaning. That’s how we make sense of the world around us. But what about the use of language in sales? Is it really good to be the most knowledgeable person in the room and show it off to your client?

In this episode of Killer Media Sales the founder of Frontier Performance Pancho Mehrotra is back to talk to Russell Stephenson and dig deeper in the S.A.L.E. Personality. They focus on the use of language and the importance of adapting it to the different sales scenarios and needs you may encounter with your clients.

Pancho also explains why the worst thing you can do as a salesperson is to make friends with your clients, and highlights the importance of knowing what to say and what not to say in your sales speech, and how flexibility is key when it comes to avoiding the “friend zone” with your potential clients. This is another amazing episode you can’t miss. Tune in now!

Did you know that the first level of qualification needs to happen in the first 20 seconds of the conversation?

Sometimes sales people, whether they’re new or experienced, can get lost in the qualification process. Some salespeople have a nervous disposition as part of their nature but particularly when they are new, these nerves can take over and cloud their judgment. In sales, this can lead to finding themselves rambling and chatting away without having a clear strategy in mind giving a sense of disengagement, however, in those very first calls, qualification is everything.

In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about the importance of qualification in the sales process, what this qualification process looks like and what can happen if you don’t qualify for a lead. They also talk about the importance of simplifying and qualifying the questions early on in the conversation to achieve multiple outcomes.

In this episode you’ll learn how to recognise when there’s a deal to be done and when you’re heading into stumbling territory. You can’t miss this episode.

Sometimes grinding can get you results as a salesperson, but to have continued success in the media landscape you need to have an ability to read the room and to understand how people are feeling about a certain situation.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson explore how you can enhance your sales operations by developing empathy, dissolving ego and relating to those around you at a more personal level.

They also discuss the importance of listening, learning and engaging with the emotions of others, and how you can access a higher level of understanding by keeping the worldview of others in mind.

Tune in to hear this and much much more on this episode of Killer Media Sales!

The fundamentals of being successful in media sales have never changed. With a host of new requirements brought by digital media, as well as the evolving expectations of the modern advertiser, it may seem like the game has been completely flipped on its head.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson show that while the media landscape is constantly shifting, the rules remain relatively the same.

They explore the importance of setting personal targets, no matter how many overarching goals you have to guide you. They also engage with the idea of being clear with your vision, and how you can underpin your success as a media salesperson by knowing your worth and understanding the limits of your reach.

Tune in to hear this and much more on this episode of Killer Media Sales!

Of all the skills a salesperson needs, negotiation has got to be top of the list. The ability to work around a tough situation is something that will benefit you greatly in the long run.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson mull over the ins and outs of good negotiating. They dwell on their experience in trying to get the best out of a bad hand of cards, as well as how you can approach any situation with the right mindset to maximise results.

The two also discuss a few case studies from Momentum Media whereby they saw people actively pursuing the best deal through negotiating tactics, and how you can use these tactics to gain a competitive edge in your selling operations.

Tune in to hear this and much more on this episode of Killer Media Sales.

Ideally, people who engage with you commercially will value what you have to say. In order to build a profile and a presence, it is extremely important to be engaging and connecting with your chosen industry and audience in order to gain traction and trust.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson address the pitfalls of some salespeople who spend too much time in the shadows, and explore how you can take small steps in your day to day operations to engage your chosen audience, build awareness of your profile, and enhance your image.

They also identify the risks of not engaging with stakeholders, the value of continued online presence, as well as looking at a few case studies within the Momentum Media team of people who have successfully made a name for themselves.

Tune in to hear this and much much more on the Killer Media Sales Podcast.

Targets are something that every salesperson has. They are a way of measuring your success and earning that success no matter what barriers get put in your way. The question is, how do you set targets for yourself that are measurable and acheivable, but can also be exceeded if you put in the work?

In this episode of Killer Media Sales, your hosts Alex Whitock and Russell Stephenson explore through their own lens the ability for sales teams to fundamentally change the way they set goals and targets, break down their goals into individual steps, and find the courage to overcome the adversity that they may face in this process of transformation.

They also explore the pitfalls of certain types of client relationships, the time wasted on superfluous interactions, and the way that you as a sales professional can demonstrate value to your clients in order to underpin your success.