Sometimes grinding can get you results as a salesperson, but to have continued success in the media landscape you need to have an ability to read the room and to understand how people are feeling about a certain situation.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson explore how you can enhance your sales operations by developing empathy, dissolving ego and relating to those around you at a more personal level.

They also discuss the importance of listening, learning and engaging with the emotions of others, and how you can access a higher level of understanding by keeping the worldview of others in mind.

Tune in to hear this and much much more on this episode of Killer Media Sales!

The fundamentals of being successful in media sales have never changed. With a host of new requirements brought by digital media, as well as the evolving expectations of the modern advertiser, it may seem like the game has been completely flipped on its head.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson show that while the media landscape is constantly shifting, the rules remain relatively the same.

They explore the importance of setting personal targets, no matter how many overarching goals you have to guide you. They also engage with the idea of being clear with your vision, and how you can underpin your success as a media salesperson by knowing your worth and understanding the limits of your reach.

Tune in to hear this and much more on this episode of Killer Media Sales!

When operating in a complex and ambiguous marketplace, you need to have your head screwed on the right way. While you might feel like playing it safe at points, it is important to keep a rhythm in the way you do things so that you don’t gloss over the small stuff.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson discuss mindset, goal setting and strategies to ensure that you don’t slip to the back of the pack.

They also look into how you can plan ahead to avoid common pitfalls in the sales process, as well as how to plan ahead and make the most of your goals and future aspirations in order to capitalise on opportunities when they are in front of you.

Tune in to hear this and much much more on this episode of Killer Media Sales!

Have you confused ego with confidence? Do you lack confidence or is your confidence driven by your ego? Or are you even conscious of your own ego during the selling process?

In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about why sales people should have high confidence and charisma as this is key to the sales process. They also mention how the ego can be an extension or your own personality and can sometimes “help” in the process of selling, however they warn about personality clashes and letting the ego take over completely.

You can’t miss this episode of Killer Media Sales as you’re going to find out if having an ego is good or bad for you as a sales person.

In their early careers, sales people are so keen to bring the money on board, to hit the target and to move their brands forward that they can fall into the “close the deal” trap.

In this episode of Killer Media sales Russell Stephenson and Alex Whitlock talk about some of the early mistakes that salespeople make when trying to bring money to the table and when they accept any deal in order to hit their targets. Alex and Russell also give advice to all the salespeople to be prepared to deal with these types of situations.

They also talked about the importance of changing marketing tactics in order to reach the market target you’re looking for.

You can’t miss this one!

Of all the skills a salesperson needs, negotiation has got to be top of the list. The ability to work around a tough situation is something that will benefit you greatly in the long run.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson mull over the ins and outs of good negotiating. They dwell on their experience in trying to get the best out of a bad hand of cards, as well as how you can approach any situation with the right mindset to maximise results.

The two also discuss a few case studies from Momentum Media whereby they saw people actively pursuing the best deal through negotiating tactics, and how you can use these tactics to gain a competitive edge in your selling operations.

Tune in to hear this and much more on this episode of Killer Media Sales.

Sometimes it is good to take a step back and gain a view of the bigger picture in the media landscape. Gaining insights into the industry can sometimes be difficult when you are standing in the middle of the crowd, and opinions from the other side of the fence can be extremely valuable.
In this episode of Killer Media Sales, Host Alex Whitlock is joined by Paul Glossop, Director of Pure Property Investment, who is a regular purchaser of advertising on Momentum Media’s network. Paul provides a valuable insight into how he uses media as a network to find clients, how he maximises his opportunities through media buying, and how his experience has been in finding the right channel to target.
Alex and Paul also discuss the pitfalls of media sales agents when discussing new products, what media buyers are looking for, and how big words can sometimes deliver very little.
Tune in to hear this and much more on this episode of Killer Media Sales.

The darkest months of COVID-19 had a huge impact on sales teams around the world. However, approaching the end of this financial year 2021, Alex Whitlock and Russell Stephenson talk about the pitfalls and dangers for salespeople and sales managers to underestimate the market moving forward.

They also give advice on how sales people should look back, and set up targets based on the trajectory that they think is out, to trust in their gut and try to avoid limiting themselves by setting up those new sales targets.

Ideally, people who engage with you commercially will value what you have to say. In order to build a profile and a presence, it is extremely important to be engaging and connecting with your chosen industry and audience in order to gain traction and trust.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson address the pitfalls of some salespeople who spend too much time in the shadows, and explore how you can take small steps in your day to day operations to engage your chosen audience, build awareness of your profile, and enhance your image.

They also identify the risks of not engaging with stakeholders, the value of continued online presence, as well as looking at a few case studies within the Momentum Media team of people who have successfully made a name for themselves.

Tune in to hear this and much much more on the Killer Media Sales Podcast.

Large media groups in Australia are proactively going out with tight strategies around how they sell native space. They are also digging deep in the creation of content and how to utilise it.

In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about how to proactively put a proposition forward to a client that has native content and a native strategy.

They share their knowledge in how to create a deep client relationship of trust and the most effective way to deal with any kind of sales opportunity. But more importantly, they talk about how to deal and educate a client to create an evergreen holistic view on content creation.

You can’t miss this episode of Killer Media Sales, tune it now to hear much more!