We all know how important language is in all aspects of communication in life. Language is more than just words, it has a currency of meaning. That’s how we make sense of the world around us. But what about the use of language in sales? Is it really good to be the most knowledgeable person in the room and show it off to your client?

In this episode of Killer Media Sales the founder of Frontier Performance Pancho Mehrotra is back to talk to Russell Stephenson and dig deeper in the S.A.L.E. Personality. They focus on the use of language and the importance of adapting it to the different sales scenarios and needs you may encounter with your clients.

Pancho also explains why the worst thing you can do as a salesperson is to make friends with your clients, and highlights the importance of knowing what to say and what not to say in your sales speech, and how flexibility is key when it comes to avoiding the “friend zone” with your potential clients. This is another amazing episode you can’t miss. Tune in now!

Dealing with competition is always challenging. But in the media sales industry it’s particularly hard when that “competition or competitor” you’re dealing with has a “win-lose” mentality.

Usually there’s a level of mutual respect between like-minded competitors and they recognise that bad mouthing, sledging and casting aspersions on the integrity of the material they are putting out doesn’t benefit anyone. But what should you do when a competitor fights below the belt? What if they don’t have the level of respect and integrity that you expect?

In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the bad practices that tend to come from certain organisations in the media sales industry. They also share the key attributes of successful media sales people who best handle these types of situations. This is an episode that you can’t miss.

Professional sports players will make small steps to slowly increase their skills, speed, strength and other abilities, and many salespeople will follow a similar regime.

On this week of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson delve into the ways in which salespeople can change their mind state about what is possible.

They explore how people limit themselves based on past results, why we are conditioned to be risk averse, and the secret to keeping the furnace burning within you that drives you to achieve more.

All of this and much more on this episode of Killer Media Sales!

We all like to be out of our comfort zone every once in a while, but we also need to maintain a belief that things are possible by analysing our shortcomings and celebrating our successes.

On this weeks episode of Killer Media Sales, Alex Whitlock and Russell Stephenson explore the benefits and methods to maintaining a positive mindset in the sales process and in your everyday life.

They also look at how you can regulate your thought processes, organise your day, and use structure and consistency to maintain a high level of performance in your sales career.

All this and much more on this episode of Killer Media Sales!

When representing a certain brand or product, salespeople need to be aware of the perceived value of what it is they are selling.

In this episode of Killer Media Sales, Alex Whitlock & Russel Stephenson dive into the dynamics of price, value and the overarching themes related to connecting organisations with audiences.

They explore the capabilities that salespeople have to move beyond the mindset of “just selling ads”, the insights that can be gained by having a detailed look across the media ecosystem, as well as how you can have a real sense of scope when you are analysing the current market.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!