We have all been there: Something bad has happened (personally or professionally) and you have to inform your boss or a friend about it. Two things come to your mind: 1) You don’t know how to say it and overthink it. Or, 2) You just spill it out without thinking about the consequences. But did you know there’s a third way to deliver bad news in a ‘good’ way?

In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the importance of knowing how to deliver information but more specifically how to deliver bad news. They mention that the importance of communicating the bad news is critical, as people’s reactions will depend on this. The duo advise that one of the best things you can do is to manage the impact and acknowledge that something went wrong and the damage caused, but most importantly, to have a solution or solutions ready to go.

They also highlight that as a sales person you not only have to be prepared for bad things to happen but you also need to be ready to perform during a moment of crisis. An understanding that everyone takes bad news differently, will help you to develop your communication abilities and come up with more creative solutions.

Do you want to know what the two key factors are that will make you be better at delivering bad news? Listen till the end of this podcast to find out, you can’t miss this one!

The world is constantly changing, but we change with it too, and one of the things that make us, and the world change, is a crisis. But have you ever dealt with a difficult situation in your life? Something unexpected happened and you just froze and didn’t know what to do?

In case you missed it, in one of the most interesting episodes of Killer Media Sales, Alex Whitlock and Russell Stephenson discuss how a normal situation in sales can turn into a crisis, when something happens quickly or unexpectedly and especially when those situations catch you off guard.

In this episode they also raise some questions: What makes a crisis, a crisis? What are the key aspects that can turn a normal sales situation into a crisis? What’s the key to solving a crisis? Can a crisis be avoided?

They also discuss how in dealing with a crisis you have to get out of your comfort zone and the more you do that, the better you’ll be at handling difficult situations. The pair also consider how a crisis can be a huge opportunity to deepen a relationship and build trust.

You can’t miss this episode full of tips and tricks that will help you to kill it in media sales.

Have you ever dealt with a difficult situation in your life? Something unexpected happened and you just froze and didn’t know what to do?

In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about how a normal situation in sales can turn into a crisis, when something happens quickly or unexpectedly and especially when those situations catch you off guard.

But what makes a crisis, a crisis? What are the key aspects that can turn a “normal sales situation” into a crisis? What’s the key to solving a crisis? Can a crisis be avoided?

They also discuss how in dealing with a crisis you have to get out of your comfort zone and the more you do that, the better you’ll be at handling difficult situations. They pair also consider how a crisis can be a huge opportunity to deepen a relationship and build trust.

You can’t miss this episode full of tips and tricks that will help you to kill it in media sales.

Large media groups in Australia are proactively going out with tight strategies around how they sell native space. They are also digging deep in the creation of content and how to utilise it.

In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about how to proactively put a proposition forward to a client that has native content and a native strategy.

They share their knowledge in how to create a deep client relationship of trust and the most effective way to deal with any kind of sales opportunity. But more importantly, they talk about how to deal and educate a client to create an evergreen holistic view on content creation.

You can’t miss this episode of Killer Media Sales, tune it now to hear much more!

In the second episode analysing the question received from loyal listener Bill surrounding differentiating yourself from your competition, hosts Alex Whitlock and Russell Stephenson delve deeper into the strategies and tactics that can help you to own your market.

Part one of the chat can be found HERE and covered spontaneity, why it is important to separate yourself from your brand, and why you should treat your prospects with respect, and in this episode of Killer Media Sales they look at a specific example from early in Alex’s sales career where he went above and beyond to create opportunities.

They explain the importance of having strong relationships with other key players in your business, how this can expand your offering, and address some of the pitfalls of this as a strategy. They also explain why it is so important to find your niche, share a trick that will help you stand above any other proposal emails, and why the old saying that ‘people do business with people that they like and trust’ still rings true today.