Email marketing has been around for decades now, and can sometimes be seen as an afterthought to any media campaign. By looking at EDM’s through a fresh perspective, salespeople can guarantee that they keep revenue flowing through good times and bad.

On this weeks episode of Killer Media Sales, your hosts Alex Whitlock and Russell Stephenson explore the ins and outs of email marketing, why it is crucial to keep a focus on, and how you can maximise the success of email campaigns by delivering them effectively and efficiently.

All of this and much more on this weeks episode of Killer Media Sales!

This week we are pulling out an old favourite from the archives.

Author, journalist and star of a viral video titled “The most inspiring speech” with at the time of writing 5.5 million views Dr Rick Rigsby joins us this week for a special live episode of Killer Media Sales.

Alongside host Alex Whitlock, Rick will share the insights that he has gained from working with business leaders and elite athletes and how you can use the basics to make yourself a better salesperson.

He will unpack how you can communicate more clearly, the importance of always growing as a person, and how you can become a sales champion.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!

For new and old salespeople, timing is always hard to master. From putting pressure on too early, to missing the boat completely – there can be no understating that timing of certain messaging is critical.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson analyse the benefits of applying pressure in different parts of the dealmaking process, and what they find will surprise you.

They also look into the different types of media and how they have different timelines, the pitfalls of jumping the gun, and how you can achieve success through careful, planned execution of messaging.

Find out this and much more on this episode of Killer Media Sales!

There are some very tangible tactics that can seperate failure from success when launching a new title, brand or any other type of media product.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson delve into the tools and strategies that you can use to avoid some very common pitfalls when bringing something to market.

They also outline how you should structure such launches, the various types of products and how they differ, and the insights that they have gained into creating new forms of media over the years.

Tune in to hear this and much, much more on this episode of Killer Media Sales!

Sometimes grinding can get you results as a salesperson, but to have continued success in the media landscape you need to have an ability to read the room and to understand how people are feeling about a certain situation.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson explore how you can enhance your sales operations by developing empathy, dissolving ego and relating to those around you at a more personal level.

They also discuss the importance of listening, learning and engaging with the emotions of others, and how you can access a higher level of understanding by keeping the worldview of others in mind.

Tune in to hear this and much much more on this episode of Killer Media Sales!

The fundamentals of being successful in media sales have never changed. With a host of new requirements brought by digital media, as well as the evolving expectations of the modern advertiser, it may seem like the game has been completely flipped on its head.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson show that while the media landscape is constantly shifting, the rules remain relatively the same.

They explore the importance of setting personal targets, no matter how many overarching goals you have to guide you. They also engage with the idea of being clear with your vision, and how you can underpin your success as a media salesperson by knowing your worth and understanding the limits of your reach.

Tune in to hear this and much more on this episode of Killer Media Sales!

When representing a certain brand or product, salespeople need to be aware of the perceived value of what it is they are selling.

In this episode of Killer Media Sales, Alex Whitlock & Russel Stephenson dive into the dynamics of price, value and the overarching themes related to connecting organisations with audiences.

They explore the capabilities that salespeople have to move beyond the mindset of “just selling ads”, the insights that can be gained by having a detailed look across the media ecosystem, as well as how you can have a real sense of scope when you are analysing the current market.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!

With the majority of businesses adapting to the changing nature of the market, loyalty is something that is more important than ever.

In this episode of Killer Media Sales, Russell Stephenson joins host Alex Whitlock to share insights into how you can enhance client engagement, increase brand recognition, and ensure that stakeholders all feel like they are a part of the equation.

They will discuss why you need to focus on small details, how you can increase recognition of your brand, and when it is the right time to celebrate those small wins.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales

In a disrupted marketplace, it is absolutely essential for salespeople to be receptive to evolving circumstances and to harness the opportunities that these new situations are presenting you with.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson outline why in times like these, it’s more important than ever to stop and smell the roses.

They also explore the importance of counting milestones, approaching barriers with the right mindset and increasing the frequency of touch points to ensure that relationships and servicing of clients remains as smooth a process as possible.

 

The COVID-19 pandemic came with an air of uncertainty around how it would impact the media sales environment. A little more than a year after the first confirmed cases in Australia, hosts Alex Whitlock and Russell Stephenson explore the impact that the health crisis has had on the sector, and how it has resulted in a more ‘level playing field’ for those looking to sign and retain clients.

With relationship building having shifted away from being about one-on-one entertaining, Alex and Russell explore how you can stand out against your competition. They explain the difference between articulating value and outcomes in comparison to ‘useless data’, how being a media consultant for more than your own brand can build trust, and reveal what it takes to be fundamentally successful in media sales.