With Momentum Media being a leader in innovation and delivery within the Australian events space, their sales team are regularly tasked with selling client involvement and opportunities across new events. But how do you convince a prospect that a new product will be a success when you have no historical performance data to back up the claims?

In this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson deep-dive into the challenges of selling a new product, revealing why underselling outcomes can often work in your favour.

They explain why you need to create ‘exclusivity’ around what you are selling, how to focus on the right parts of multi-pronged packages, and the danger of client ‘illusions’ surrounding what will be delivered.

Behind any major event there is a huge team working tirelessly on every detail to make sure that it is a smooth-running success.  However even the best organised event is worth nothing if you have nobody walking through the door on the night.

In this episode of Killer Media Sales, Alex Whitlock is joined by former media sales person turned event ticket sales guru Jake Whitlock who will unpack his process of filling seats at corporate award nights.

He will discuss the process of forming relationships with award finalists, share the most common objections that he faces when trying to sell, and explain how he structures his approach by working backwards from the end goal.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!