Ten years ago, a media sales professional probably wouldn’t consider implementing a loyalty program due the fear of ending up lowering the value of a marketing campaign. However, the world has changed now and eight of every ten companies have a loyalty program.

In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson again raise the subject of loyalty and rewards programs and what the best strategies you can implement to improve your client relationships through them are. They discuss how you can use these rewards programs as a way to compete in the media sales industry and not only as a way to give away “money” or “gifts” to your clients. They put a special emphasis on why the best reward you can give to your clients is a “tangible reward”.

They discuss the importance of framing the real value of the money that your clients are spending with you, by rewarding them with something like digital advertising, interviews, or broadcasts. They mention that “the discount disappears” and it doesn’t get recognised, but the tangible inclusion of those additional things you do for them is what will make a difference. Should you be rewarding all your clients? Or only your premium ones? What about attracting new clients through loyalty programs? Well, if you want to know more about this interesting topic, listen to this episode and find out! You can’t miss it!

Meetings are a powerful tool for getting you closer to your clients, but approached the wrong way, they can be quite counter productive.

On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson outline the miriad ways to think about meetings with clients, and how you can gently take control and shift the focus toward your objectives.

They also ask why it is that meetings can go wrong, how you can use digital technology to your advantage, and the power of making a commitment early on in a new relationship.

All this and much more on this episode of Killer Media Sales!

The fundamentals of being successful in media sales have never changed. With a host of new requirements brought by digital media, as well as the evolving expectations of the modern advertiser, it may seem like the game has been completely flipped on its head.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson show that while the media landscape is constantly shifting, the rules remain relatively the same.

They explore the importance of setting personal targets, no matter how many overarching goals you have to guide you. They also engage with the idea of being clear with your vision, and how you can underpin your success as a media salesperson by knowing your worth and understanding the limits of your reach.

Tune in to hear this and much more on this episode of Killer Media Sales!

As prepared as you may be for an appointment with your client or a plan on how you will hit your upcoming target, there will always be external occurrences that you have no control over which can impact the likelihood that someone will spend with you.

In this episode of Killer Media Sales, Russell Stephenson joins host Alex Whitlock to discuss how external factors can influence your client’s decision to spend, using examples which range from cryptocurrency right through to the royal commission.

They will reveal how you can still get through to clients who may be experiencing a tough financial streak when their normal reaction would be not to spend and share why it is completely possible to perform even stronger in a struggling market.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales

In this episode of Killer Media Sales, Momentum Media head of digital and marketing Michelle Tucker joins host Alex Whitlock to discuss how the introduction of artificial intelligence technology Quantcast into the Momentum Media arsenal is revealing a more detailed image of just who our various audiences are.

Michelle will unpack how macro level data can be layered to build data sets to better understand our audience, the opportunities that this presents to our sales teams and how that data can lead to deeper conversations with clients.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!