Ten years ago, a media sales professional probably wouldn’t consider implementing a loyalty program due the fear of ending up lowering the value of a marketing campaign. However, the world has changed now and eight of every ten companies have a loyalty program.

In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson again raise the subject of loyalty and rewards programs and what the best strategies you can implement to improve your client relationships through them are. They discuss how you can use these rewards programs as a way to compete in the media sales industry and not only as a way to give away “money” or “gifts” to your clients. They put a special emphasis on why the best reward you can give to your clients is a “tangible reward”.

They discuss the importance of framing the real value of the money that your clients are spending with you, by rewarding them with something like digital advertising, interviews, or broadcasts. They mention that “the discount disappears” and it doesn’t get recognised, but the tangible inclusion of those additional things you do for them is what will make a difference. Should you be rewarding all your clients? Or only your premium ones? What about attracting new clients through loyalty programs? Well, if you want to know more about this interesting topic, listen to this episode and find out! You can’t miss it!

Email marketing has been around for decades now, and can sometimes be seen as an afterthought to any media campaign. By looking at EDM’s through a fresh perspective, salespeople can guarantee that they keep revenue flowing through good times and bad.

On this weeks episode of Killer Media Sales, your hosts Alex Whitlock and Russell Stephenson explore the ins and outs of email marketing, why it is crucial to keep a focus on, and how you can maximise the success of email campaigns by delivering them effectively and efficiently.

All of this and much more on this weeks episode of Killer Media Sales!

The Killer Media Sales Podcast regularly focuses on success and how to over-deliver on results, but it is a fact of the sales game that not every campaign will meet the expectations of your client.  When a relationship has already been built, these non-successes can be worked through with your client, but what if it is a new advertiser and you haven’t delivered the results that they were expecting for their first campaign?

Alex Whitlock and Russell Stevenson, hosts of the Killer Media Sales Podcast, don’t believe that this is necessarily ‘game over’, and in this episode of the show they explain how you can win back their business and regain their confidence.

They explain the risks of discounting, why it is so important to acknowledge the issue, and why communication breakdown is often where these issues arise.  Alex and Russell also unpack the importance of self-reflection, why a new direction could be your best move for your next pitch, and how to navigate the minefield that you face when you believe that their creative or copy could be at fault.

You know what you are offering your client. You have spent time collating your proposal, figuring out how much the deal is worth, the outcomes that they will get from the campaign, but when your client starts to focus on the small details rather than the bigger picture the negotiation has likely lost its way.

In this episode of Killer Media Sales hosts Alex Whitlock and Russell Stephenson discuss keeping the sales process short and concise, explaining why the speed of the deal doesn’t need to be linked to the dollars associated with it.

They explain why it is important that you set the tempo for every conversation and opportunity, how to deal with a timeline that might be out of your control, and why focusing on the bigger picture is so important.