Do you remember the last time that you bought a product just because a celebrity endorsed it? And can you tell if you are being persuaded or influenced?

In this episode of Killer Media Sales, Russell Stephenson is joined again by the director and owner of Frontier Performance Pancho Mehrotra to talk about persuasion and implements in sales. They discuss the differences between persuasion and influence and give advice to sales people about the importance of understanding your own thinking in order to influence and persuade others and improve your sales.

The duo also talk about the mistakes that sales people make when they focus on “sales tactics” rather than building the self of that person so he or she can learn (among other things) how to react under pressure or how to improve their communication skills. Pancho mentions that this is one of the big challenges in sales nowadays, but also says that if you want to improve your sales and learn how to be more persuasive and influential in your role, this is something that can be learned and trained and definitely can be mastered with experience.

If you want to learn how to influence more and persuade better, this is an episode that you can’t miss. Tune in now!

In their early careers, sales people are so keen to bring the money on board, to hit the target and to move their brands forward that they can fall into the “close the deal” trap.

In this episode of Killer Media sales Russell Stephenson and Alex Whitlock talk about some of the early mistakes that salespeople make when trying to bring money to the table and when they accept any deal in order to hit their targets. Alex and Russell also give advice to all the salespeople to be prepared to deal with these types of situations.

They also talked about the importance of changing marketing tactics in order to reach the market target you’re looking for.

You can’t miss this one!