Every day, people are presented with a multitude of decisions to make – whether that is what type of takeaway food to order or whether to spend a large portion of their companies budget on advertising.

On this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson decode the miriad ways in which you can help your prospects make easier decisions.

They explore how you can present simple solutions, create endpoints that are desirable, and take control of the process in order to make the chosen outcome a no brainer.

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