Any decent salesperson can sell a product when their prospect is on the same page and everything is running smoothly, but being truly persuasive requires a certain skill set that enables you to carefully navigate resistance and coax your prospect into progressing towards a sale.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson unpack the qualities of a persuasive mindset and why it’s critical to have a deep understanding of your tactics under normal circumstances in order to adapt to market changes.

They outline the difference between using force and being persuasive, practical steps for dealing with a new prospect, and what to do when you start to sense a bit of resistance.

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