A key skill of any successful salesperson is being able to position yourself to be allocated as much of your client’s budgets as possible. However, successfully navigating budget discussions can be a tricky and delicate process.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson answer a listener’s question about how to strategically maximise your share of a client’s budget.

They explain how to demonstrate your credibility and trustworthiness as a salesperson, why it’s critical to genuinely align yourself with your client’s objectives, and whether it’s wise to challenge your client’s budget constraints.