The current media landscape is bursting at the seams with information. It is more than ever important that buyers are presented with clear and simple options, and are not overwhelmed by choice.
On this episode of Killer Media Sales, Hosts Alex Whitlock and Russell Stephenson discuss their own experiences when it comes to the oversaturated market we are in. They reflect on the barrage of information that overwhelms us with every decision we make, and how to cut through the fat when presenting options to potential clients.
They also explore how using a succinct and direct approach can be the most effective, how presenting your clients with too many options can be detrimental to your chances, and why it is essential to be a voice of reason in this oversaturated media landscape.