Sales has always been about building strong relationships with your clients, but when that fine line between ‘client’ and ‘friend’ starts to blur a number of problems can arise.

In this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson discuss the basics of building business relationships, and explain why setting ground rules early on is imperative to how a business relationship will develop.

They reveal the trap that many sales people fall into which can see them in ‘non-productive’ relationships, explain how to deal with the pitfalls of a relationship which is becoming problematic, and explain why all catch ups with clients should be business focused and have a purpose.

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