With ongoing targets and sales goals a constant pressure of the job, a client deciding to take on a small campaign can often seem like more trouble than it is worth.

In this episode of Killer Media Sales, Russell Stephenson joins host Alex Whitlock to unpack the best ways to deal with a client who has their mind set on the “one-month campaign” and has no interest in taking on what in the long run would be a more successful larger advertising run.

Russel will address the common obstacles that sales people are faced with, the challenges that can happen if dealing with clients that are competitors and share why the small deals are just as important as the more substantial ones.

Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!

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