It’s not good enough to simply be just a good sales person; to be truly exceptional in sales you really need to know about what you’re selling.

The best sales people immerse themselves in their subject matter, their area of specialisation. They can form an opinion, engage in quality conversations with a potential advertiser or media partner, and positively influence them via their knowledge of the subject their media brand represents. It’s as simple as that. You’ve got to know your content. You’ve got to care. You’ve got to make the effort to build your knowledge.

Get this right and you’ll generate trust, respect and rapport. In this episode, we discuss what it truly takes to be knowledgeable in your area of sales, how to take action, and how that can transform you into a sales gun – and take you quickly to the top of the sales board.

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