Why is it that people get lost in the sales process, bogged down in the details, and end up on the wrong track?

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson once again speak with Russ Easther, founder of Digital Brief, about the importance of aligning your objectives with your clients and their constituents.

They explore the full scope of ideas surrounding client objectives, customer engagement and the importance of perspective in media selling.

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