With all clients having different needs and goals, approaching a sale with a one size fits all mindset can often be detrimental to closing the deal.
In this episode of Killer Media Sales Alex Whitlock is joined by Momentum Media’s head of partnerships Terry Braithwaite to share how creating the illusion of involvement in the decision-making process can help to create a sense of immediacy.
They will discuss the impact of approaching a sales meeting with all of your answers mapped out and ready to go, and how this compares to an open discussion where the client is getting a tailored solution specific to their needs
Terry will also share his thoughts on how customer service can often outweigh price as a leading decision for a client to buy.
Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!