A classic for all salesmen, the infamous Alec Baldwin Always Be Closing bit in the movie Glengarry Glen Ross is the hallmark for desperation in sales, or in sales people. But does this ring true in today’s modern media sales landscape. Maybe a bit. In this episode we tackle the concept of Always Be Closing – and how a competitive sales room full of nervous energy and tension can potentially revitalise your pitch and help you to make more sales.
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